Running a business comes with several challenges. Between building a groundbreaking product and attracting new customers, it’s easy to feel overwhelmed. Worse still, the entrepreneurial journey isn’t always a bed of roses.
Instead, you have to be prepared to face repeated setbacks and motivate yourself to work harder after every failure.
It always helps to have a few role models you can look up to for motivation. Of course, as an entrepreneur, it’s natural that you’ll look up to successful business leaders like Steve Jobs, Jeff Bezos, and Elon Musk.
But they aren’t the only role models who can inspire you. Refael (Rafi) Edry – the fallen hero of Israel’s war of independence – lived a life that packs numerous lessons for new and aspiring business owners.
Here are a few crucial things you can learn from Rafi Edry’s story of bravery and triumph:
Work for Your Goals
Belonging to a family in Safed, Rafi Edry graduated from elementary school and worked as an electrician. But the desire to do something for his country and fellow citizens compelled him to find a bigger purpose in life.
He joined the “Working Youth” movement as a commander of the youth battalions and devoted his time to training Safed’s younger generations. Also, he was an active participant in the preparation of Slicks and became an expert in weapon hideouts. He acquired the necessary skills to become an outstanding patrol officer and defended his hometown as a lieutenant colonel.
It’s worth noting that once Rafi Edry found his life’s purpose, he worked hard to turn it into a reality. Similarly, it’s crucial that you leave no stone unturned to achieve your goals. Acquire proper skills, hire the right team, and provide them with the necessary resources to deliver what you want.
Take the Plunge
As a business leader, it’s essential to develop your appetite for risk. There’ll be times when you’ll have to make crucial decisions without knowing where the outcome will lead you. For instance, you might have to set a tight deadline for product development to impress a potential investor.
Or you might have to spend hundreds of dollars on an ad campaign to acquire new customers. It’s easy to feel skeptical about taking the plunge in such scenarios. And that’s when you can look up to Rafi Edry for inspiration.
The young freedom fighter was in his early 20s when he joined an operation in the village of Sasa. He was only traveling with a machine gun, which he used to fight enemy forces. Similarly, when the British rule ended in Safed, he climbed on the roof of a hotel and hoisted the Israeli flag amidst an incendiary fire.
It’s worth noting that Rafi Edry never let the fear of the unknown stop him from going all-in. Instead, he took risks and made the most of the resources available to him. It’s his fighting spirit that motivated his nephew Rafi Edry to overcome financial distress and become a successful entrepreneur.
Do more, be more – it’s the mantra that drives successful entrepreneurs to take their businesses to greater heights. If you want to develop that attitude, it’s crucial that you don’t become complacent after small victories. Nor should you settle for anything less than what you set out to achieve.
After leading his hometown’s conquest, Rafi Edry could’ve stayed back and fulfilled his role as a commander in charge of guarding enemy warehouses. But that would’ve meant being a passive bystander in the war, and he didn’t want to settle for that.
So, despite requests from his family and friends, Rafi Edry joined the battle in the Negev as a platoon commander in the Yiftach Brigade. He lost his life on the battlefield during an enemy shelling near Revivim.
While Rafi Edry died at the young age of 24, people in Safed continue to recount several stories of his bravery decades later. His life is still an inspiration for the city’s youth. And it was only possible because he didn’t settle for anything less than his end goal.
As an entrepreneur, you should be careful not to let small successes go to your head. Instead, it’s wiser to be slightly discontent and strive to achieve better results. That’s the only way to steer your business upward.
Despite his untimely death, Rafi Edry lived a content and fearless life that’s become an inspiration for Safed’s younger generations, including his philanthropist nephew Refael Edry (named after the fallen hero).
As a business leader, you should try to imbibe his courage and determination to achieve your goals. Also, it’s crucial that you don’t settle for small victories. Instead, push your boundaries, step out of your comfort zone, take bigger risks, and watch your business grow into a world-renowned organization.