Discover how an Amazon marketing agency can help boost your sales by employing some proven online marketing hacks.
Amazon is the world’s largest store. With half a billion items for sale on its platform, and daily sales of around 1.3 billion dollars, Amazon pretty much dominates the world of online shopping.
But with so many products, and so much traffic on the Amazon platform, how do you get your product to stand out in the cluttered world of online shopping? Well, the good news is that by employing the services of and Amazon marketing agency, you can get your amazing product to the top of the search results on the Amazon website.
So how can Amazon marketing consultants get these amazing results? Let’s take a look at a few proven marketing hacks that experts can use to promote your stuff.
Advertise on Amazon
This may seem like an obvious idea, but simply listing your product or service on the Amazon website isn’t enough these days. You may have invented the best mousetrap in the universe, but if no one sees your nifty product’s listing…well, you aren’t going to sell many mouse traps and those miserable meece are just going to keep on eating people’s cheese!
That’s why an Amazon marketing consultant will advise you to advertise.
These adverts are pay-per-click links (i.e. you are charged according to the number of times your ad is clicked on by customers) that lead prospective buyers to your product.
They are driven by keywords (more about those shortly) and help to take your product or service listing to the top of the Amazon SERPs (Search Engine Results Page).
These adverts are also pay-per-click ads but they appear on the pages of other products. For example, if someone searches for the word “cheese”, the SERP for cheese products could include a display ad for your moustraps.
Your Amazon marketing consultant can also advise you about more targeted and sophisticated types of Amazon advertising such as video adverts, Amazon native ads and Amazon store ads.
Optimise Your SEO
Search Engine Optimisation (SEO) is an often overlooked method of driving traffic to your product. It is a highly technical process involving keyword selection, analytics and content creation, all designed to help Amazon’s A9 algorithm spot your product first.
Keywords are everything
Keywords are specific words and phrases that search engines are attracted to. Your product descriptions and titles should contain a mixture of general keywords – in the case of our example: “mouse trap” – along with more niche keywords – “cheese”, “rodent”, “catch” – that are tangentially connected with the product.
Keywords need to be mixed into your product description text in ways that appear natural and that read well. A trained Amazon marketing consultant knows how to search for relevant keywords, analyse the number of times these words attract the attention of search engines, and devise ways to include them in your product descriptions.
Pictures tell a thousand words
Pictures and videos are also important facets of a successful Amazon marketing campaign. High quality pictures of your product, and captions that are content-specific, will help to drive traffic to your product listing on Amazon.
An Amazon marketing consultant will be able to select relevant keywords to include in your product photograph titles. This will provide additional exposure for your product in the ongoing drive to catch the attention of the search engines.
Do the Small Stuff Right.
Good grammar, correct spelling, the appropriate use of titles and bullet points, and ease of readability, are foolproof ways to get your product noticed. If customers pause to read your descriptions because they are well written – as opposed to clicking straight through if they are not – the Amazon A9 search algorythm will take notice.
Say your words proper
Good grammar, correct spelling and proper punctuation are aspects of Amazon product descriptions that are often overlooked. But your Amazon marketing consultant will be a grammar and proof-reading expert who can organise a skilled copywriter to create perfectly-crafted content for your product.
Break up your text
Using bullet points is a great way to make blocks of text more readable. For example, these are lyrics from the Harry Styles song Sign of the Times, set out using bullet points:
- Why are we always stuck…
- And running from…
- The bullets
- The bullets?
See how bullet points make thext more readable? They add a pleasing sense of space to a product description, and don’t turn the reader off by giving them a block of dense text to wade through.
Hack Your Way to Greater Sales Results.
Amazon marketing agencies are there to help do the hard work of successfully marketing your products and services. Your job is to create your amazing product, ship it off to your customers and, of course, enjoy the proceeds of your labour!
Using the services of a skilled Amazon marketing consultant to oversee your product descriptions and select a raft of keywords to snare that oh-so-dilligent A9 algorythm, will ensure that your product appears right at top of the all-important Amazon search engine results.