Yes, digital lookbooks are still relevant and should be used for several reasons. Lookbooks entice, captivate, and convert readers to customers. Transform static PDFs into dynamic experiences that showcase your products. Digital lookbooks are creative and effective tools to appeal visually to a wider audience. The best part is you can easily build them with digital catalog publishing software to create eye-catching content that increases brand awareness and reach. If you have hesitated to try it out, here are 5 reasons you should use digital lookbooks.
- Generate Conversions and Drive Sales
Make an interactive lookbook online that acts as a sales – enablement tool. As a business, your goal is to increase engagement and drive sales. In that case, there is nothing better than a digital lookbook with interactive elements and the effortless ability to share via a link. Lookbooks are effective at converting leads into sales because they are a buyer-centric medium. Digital lookbooks simplify the shopping process for customers.
Shoppers easily navigate through a digital lookbook, view layouts with interactive video clips to show the products, and add items to a cart, all without leaving the lookbook. Interactive content also helps to put the consumer into the driver’s seat, if you will, making them feel as though they control their browsing and shopping experience, rather than passively consuming content.
- Flexibly Manage Content
Well-produced content takes time to create and manage. Printed lookbooks, or even PDFs, often lacks ease of management, such as making instant changes, updating information, and switching out images. Digital catalog publishing for lookbooks gives you more control over the content your shoppers consume. Easily change links, pages, and images in response to changing business stock and client demands. Modifications to your lookbook are made in real time and are instantly available to shoppers.
- Connect Your Brand to Your Shoppers
Digital lookbooks allow you to explore your brand’s story in a personalized way. Shoppers expect the feel of an individualized shopping experience and prefer to connect with businesses on their level. Stylized images enhance brand storytelling with the use of interactivity, such as video clips, audio files, and GIF images. Use these elements to highlight your products and tell an authentic story that compels your shoppers to return to you repeatedly.
- Create a Modern Experience
Social media makes shopping as natural as scrolling. Digital lookbooks create an interactive, user-friendly experience that any Millennial or Gen Z shopper can appreciate. These “digital natives” prefer to connect with an authentic brand that provides a quick and interactive shopping experience. Activate a QR code; buyers can scan it and directly link to your digital lookbook. Shoppers can browse and shop from their phones or tablet.
Convert your digital lookbook in seconds to create an inspirational shopping platform where shoppers can browse, interact, and connect to your brand in a modern and creative way.
- Versatile Options are Endless
There are endless possibilities to enhance your content, provide versatile immersive options, and create a smooth shopping experience for your audience. Digital catalog publishing helps you accomplish these goals and more for a buyer-focused business model. When you engage with your shoppers, you forge connections that feel authentic and personal. Present your products in an innovative and stylish way that inspires and compels your readers.
Don’t wait to tap into the benefits of digital catalog publishing and digital lookbooks. With the option for unique expression and a variety of possibilities, your content will be transformed and you will drive leads and sales.
