Artificial intelligence (AI) is without doubt the hottest topic in the tech world today. We’ve been amazed by these intelligent, responsive computer systems that we can converse with on an eerily human level.
AI is revolutionizing a range of industries and is expected to usher in a new dawn of automation and software-led business operations. For companies looking to maximize their social media strategies, AI can be the perfect solution. How is AI changing social media for businesses? Read on to find out.
Social Media Listening
The social media landscape is vast. With billions of messages, images, and videos being uploaded every day, how can a business possibly keep track of what’s happening, and how can they differentiate between what is relevant and what isn’t?
By using social media listening tools, businesses can harness the power of AI to cut through the social media noise and hone in on the content that is relevant to them. These tools scan vast data streams and identify mentions of brand names, collating these into detailed reports to give businesses a sense of how and where they are being talked about on social media.
What’s more, by using sentiment analysis techniques on this data, brands can get a sense of how consumers perceive their business. This is key information that can be used to improve brand image and reputation.
Writing Social Media Posts
Just a year ago, most people assumed AI was the stuff of science fiction. However, they soon changed their mind with the launch of OpenAI’s ChatGPT. This large language model AI system can produce incredibly accurate and human-like text responses on just about any subject imaginable.
For businesses looking to optimize their social media strategy, generative AI systems like ChatGPT can be used to instantly compose text and copy that can then be used as social media post content. For example, say your business is having a sale with 50% off all items, you could use an AI tool to write up a social post in seconds. These posts will be perfectly spelt with impeccable grammar, reducing the risk of human error, and can be generated in a split second.
Consumers today have come to expect round-the-clock access to businesses and for their needs to be catered to at all times. If a customer has a query and messages your company’s social media page, they will expect their question to be answered promptly and accurately.
Previously, this meant having a social media team on-hand 24 hours per day, a costly process that still didn’t guarantee customers would receive the best possible service. Today, modern AI chatbots can be integrated with social media chat systems to offer customers a fully automated, 24/7 support service.
These chatbots are highly knowledgeable and can be trained to respond in particular ways. Meaning you can tailor them to suit your business’s unique requirements and standards.
AI is bringing about massive changes in the business world, not least on social media. AI can now be used for social media listening, writing posts, and offering improved customer support services.