A logo is the name of a company, online store, studio, website, which is presented in the form of graphics. Currently, the creation of a logo is a very important and sought-after direction. It is actively used as a trademark, a brand awareness tool, an emblem in advertising, a symbol on packaging, etc. If you are interested in information on how to create a quality symbol for your brand, we recommend that you read this article to the end. We recommend using an online builder (eg Turbologo) as the easiest way.
What is a logo
Each person is born kinesthetic, but with age, the channels for perceiving information change. Among adults, according to various estimates, there are from 60 to 80% of visuals. That is why visual communication with the consumer plays a crucial role in business development. The visual image of a company or product is formed with the help of an identity, and one of its key elements is a logo. It is he who allows the buyer to identify the brand in a split second and find a product of a certain brand among similar products.
A logo is a graphic, font or combined element that simplifies identification and increases the recognition of a company, product, or service. The term is formed by the fusion of the ancient Greek words λόγος and τύπος, which are translated as “word” and “imprint”. At first, it was used exclusively in typography and denoted any cliché.
But as is often the case with capacious and meaningful names, the word quickly went beyond the boundaries of professional vocabulary and began to be used in commerce. Today, almost every company has a logo. Moreover, many firms use it as an officially registered trademark.
For reference. The company that was the first to officially register the logo is still successfully operating today. It happened in 1876. It was then that the owner of the beer company Bass & Co went through the registration procedure at the patent office.
Ways to create a logo
Logo by Mahjabin Afrin
The most common ways to create a logo are to order from designers or use online designers.
Where can I order a logo? In a branding agency, in an advertising company, on a freelance exchange. These are the most common options. In the first case, the project will be handled by a team of analysts, marketers, and designers. The work of each specialist must be paid. So it won’t be cheap. For advertising agencies branding is not the main activity. As a result, it will take more time to develop, and its quality will be lower.
As for private specialists, they can do the work inexpensively. But one person is not able to cover the whole complex of research, analytical, creative tasks. And this will inevitably affect the quality.
If you do not have special knowledge about the principles of logo design, you can use popular online services. How to create a logo online yourself:
- Go to the site of the online designer and click the “Create Logo” button.
- Enter the name of the company (it will be present on the logo) and the line of business so that the system selects the best logo options for your company.
- At the second stage, you will see several logo options that the system will offer you. You can narrow your search by adding tags.
- Next, you can change the icon, color, text, font.
- When the logo is ready, save it on your computer in the following formats: .png, .jpeg, .svg, .pdf. Also, using this logo, you can create other corporate identity elements: business card, envelope, letterhead.
Logo Design Tips
Logo by MD ALAMIN
Strive for individuality
Unique is a logo that is easy to distinguish from competitors. Otherwise, people might think it’s your competitor’s new logo design.
Pay attention to the color
International customers should pay special attention to the cultural differences of their customers. When you design your logo, design it in multiple colors.
A simple logo will be better remembered by potential customers
Remember the logos of famous companies: BMW, McDonald’s, Google. They are quite simple, and if necessary, you can take a sheet of paper and draw them.
Don’t Forget Scale
Think about how your logo will look on products, websites, and other branding elements.
You can never be sure of the general audience’s reaction. If you already have an image of your ideal client, then gather a test group, show several logo options and see what kind of feedback they give you.
That’s all! We hope our tips will help you create the perfect logo for your brand. Good luck!