If you’re not doing everything possible to optimize your website for search, you’re missing out on a lot of potential customers. In the years preceding the Covid-19 pandemic, the E-Commerce market has especially taken flight due to the fact that a lot of business owners have begun to learn more about the importance of website design and in turn have started selling their merchandise and growing their clientbase online. However, when aiming to advance your e-Commerce business it’s important to note that it’s not enough to create an adequately designed website. The success of an online business lies in the position in search engines to gain visibility and in the marketing strategies you implement to generate leads. In this blog post, we will discuss optimizing your website for search engines and improving your ranking in search results. We’ll cover everything from the basics of SEO to more advanced techniques.
What is SEO?
The practice of improving a website’s position in search engines is known as Search Engine Optimization (SEO). The higher your site’s ranking, the more likely people are to visit your site.
Many people would agree that a website’s Google ranking is the most important goal for internet businesses. So why is there such competition for the top spot? According to Forbes, in recent years, 92% of clicks have been on the first page results of Google. The first five results receive 67.6% of clicks total.
SEO can be a complex and time-consuming process, but it is worth it if you want to increase your web traffic. Multiple factors play a role in an effective SEO strategy:
Keywords
Potential customers use these words or phrases to search for a product or service. Choosing the right keywords is one of the most important aspects of SEO to generate traffic. It is essential to research and select keywords that are relevant to your business and have a high search volume.
Avoid keyword stuffing, which means cramming as many keywords into your website to improve your ranking. This can hurt your ranking and make your site less readable for users. A good rule of thumb is to use each keyword two to five times throughout your content.
Content
Another important factor in SEO is content. The success of your website hinges on content that is both engaging and relatable to those whom you want to attract. Search engines favor websites with fresh, original content, so it’s important to regularly keep your site updated with new blog posts, articles, or other content.
In addition to having high-quality content, it’s also important to ensure your website is easy to read and navigate. Use clear headings, subheadings, short paragraphs, and bullet points to break up your text. This will make it easier for users (and search engines) to find the information they’re looking for.
Optimize your Title tag and Meta description
Your title tag is the most critical piece of text on your website, so it’s important to ensure it’s optimized for search engines. The title should be less than 60 characters and include your target keywords. Your meta description is also essential; this is the summary that appears under your title in search results. Keep your meta description under 155 characters and include relevant keywords.
Other factors that can assist you in improving the visibility of your website in search engines are:
Responsive Design
You can always consult experts to get the most out of website design. For instance, if you run a Shopify store, it’s possible to hire Shopify agency developers to ensure that your store is compatible with different devices.
Use prominent social sharing buttons
Make it easy for visitors to share your content by adding prominent social media sharing buttons to each page of your website. This will help increase the reach of your content and improve your SEO. You can alternatively also create content related to the products you aim to sell on social media platforms such as Instagram, which adds a level of visual appeal and recognition to your brand’s merchandise.
Optimize your URL structure
Keep your website’s URL short, descriptive, and memorable. Avoid using numbers or random strings of characters in your URL.
Include images with alt tags
Adding images to your website is an excellent way to make the text more appealing and exciting. However, search engines can’t read images; they can only read the text associated with them (alt tags).
Ensure to include relevant keywords in your alt tags to improve your chances of appearing in image search results.
Bottom line
Search engine optimization is complex and time-consuming, but it is worth it if you want to increase your E-Commerce website traffic. Following the tips in this article can improve your website’s ranking in search results and attract more potential customers. If you don’t have the time or resources to do it yourself, consider hiring a professional SEO consultant. They can help you research keywords, create quality content, build links, and improve your website’s overall visibility in search engines.
