By now we are sure that you have heard about the importance of SEO and why it is needed in your business. In order for your business to be relevant in this day and age, having an online presence is key. And, part of this is heightening the SEO practices in your company.
So, with this in mind, we took a look at the benefits of SEO hosting. What results will you start seeing and what can you expect from this practice. Let’s delve straight in.
What Is SEO Hosting
We first thought we would unpack what SEO hosting is.
SEO hosting is the practice of hosting multiple websites, with different domain names, using multiple IPs with a spread in different classes.
The result of this is that it looks like the links come from different sites that are carefully spread globally. This, in turn, heightens your ranking in search engines.
SEO hosting uses traditional and non-traditional methods to improve the optimization of a website. This, in turn, helps increase traffic and sales.
Some SEO hosting companies even go further and provide content creation services, multiple C-Class IPs, and other SEO-friendly services.
It Gives You a Presence in Multiple and Remote Regions
As we have mentioned, the key appeal of SEO hosting is the fact that you can establish a presence in different regions and on continents where you are not actually present.
So, if you are based in the US, for example, and want to start gaining traction in Europe, it is possible. You can simply choose the VPS server Europe option and find yourself being placed in front of a European audience.
From there, you are able to choose IPs for your targeted European country.
So, if you are wanting to target one country or a number of countries, you can toggle the options.
Usually, these plans come with port monitoring support and root-level access, are fully managed, and even come with free migration.
Remember though, the more relevant the geographical location of your IP address is to the content on your site, the higher the website will rank on the search engine results page.
Hosting On Different C-Blocks Increases Visibility
Any typical server will display an IP address in a particular way. This is usually displayed like this 192.168.1.0.
So, essentially, IP addresses (using the IPv4 standard) are divided into 5 classes:
- Class A;
- Class B;
- Class C;
- Class D;
- Class E;
So, this is otherwise displayed as A.B.C.D.E.
The problem comes in when you own multiple websites. If you want to start linking between them, Google and other search engines will pick up that you are the owner of all the sites. So, they will pick up that they are all hosted on the same C-Block.
The result of this is that only the first link will be ranked.
So, you will want all of the websites that you own to be ranked independently and be picked up by search engines independently. By being hosted on different C-Blocks, then all the links will be ranked separately and each one will be easily searched for.
Let’s break it down. The current theory is that search engines award a higher ranking to a site that has links pointing to it from related sites located on unique Class-C IPs.
That is why so many companies focus on backlinks. If you have interlinking between yourself and high-authority sites, Google will pick this up and rank you with those sites.
So, by owning multiple IPs for several sites, website owners are able to create these backlinks between their own sites without the search engines finding out.
When you opt for hosting with a Class C IP Address, you increase the visibility of your various sites.
You are guaranteed to be provided with data centers located in various parts of the world, allowing you to have multiple Class C IP Addresses.
The SEO Hosting Company Can Help With Other SEO Functions
Not only can you achieve multiple C-Blocks, but in a lot of cases, as mentioned, the hosting company can assist you with other SEO services.
In many cases, they are able offer content generation and optimization services, backlinking services, and even paid ad solutions.
This, together with having your site present in multiple regions will expand your reach, target qualified audiences and increase your conversion rates.
With the right content and reaching the right eyes, you will be able to scale your business globally and start having an international presence.
Conclusion
Your website is an essential platform for marketing and customer engagement. It is essential to make sure your site is easy to find in search results.
