There are two types of people in this world. They’ll either be the ones who love to spend money or love to save it. If you want to boost your business, your target should be the ones ready to spend. We all see countless ads that convince us to buy in this consumer-driven era. However, not all ads are convincing enough to give your sales the push you dream for. Certain measures need to be taken to build your customer base.
Innovative digital marketing techniques in websites such as rewards and points system have helped several eCommerce brands to grow and take up most of the market share from physical stores. According to BigCommerce, more than 96% of Americans have bought something online at least once in their lives. Therefore, if you are still running a brick-and-mortar store, it’s time to go online and adopt the latest marketing strategies. Here is our killer marketing hack to boost your sales this year.
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Run Google Ads
On avg, 5.6 billion searches are done on Google in a day. That means if your business ad isn’t appearing on Google, you’re missing out on a big opportunity. Once your ad appears on Google, not only will you witness a rise in your sales, but you’ll also witness a rise in your online presence.
Create an engaging and beautiful ad copy to experience tremendous results. Remember, always target your top products at the best prices to witness a rise in your sales.
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Dominate your Industry with Social Media
By now, I’m sure you have some social presence. However, if you understand the potential of social platforms, you’ll go all-in with your marketing budget. Over 4.62 billion people around the world now use social media. – more than half the global population! Imagine if you can attract even 1% of this figure to view your products. Well, with the right ad copies, this can be achieved.
However, competition is high. Therefore, it is advised to target your best products when running social media ads. In addition, you can offer discounts and introduce seasonal sales to attract a larger audience.
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Spread Your Products to All Corners of the World
Are your products still being called local goods? No matter how good your products are, imported ones tend to attract people. It’s human nature to consider multinational products over local ones. Well, you can also make your products earn the respect of being globally recognized. All you have to do is begin selling in bulk to global B2B buyers. If you have a B2C website, a powerful wholesale solution is what you need to start trading in bulk.
Once your website is ready, you can attract buyers from across the globe to buy from you. However, you’ll need the help of all the other marketing tips mentioned here to tell your target audience that you are a B2B organization. Once your product enters other markets, you’ll witness a rise in both local and international sales.
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Create Videos to Engage Your Audience
There is no better way to promote your products than to bring them to life. Are you aware of the demand for Buzz Lightyear and other character action figures after the first Toy Story movie hit theaters? The demand exceeded 2 million!
This proves that once you bring your products to life, people tend to show more interest in them. Now that doesn’t mean you should also spend millions on producing a movie. However, you can create a video highlighting your product’s specs and performance. Short tutorials and product reviews posted on YouTube and various social platforms will boost the credibility of your product.
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Use all Holidays
Have you noticed that now you see a national day for just about anything? There is a pizza day, donut day, and pancake day! There is no need to celebrate them, but you should keep track of days related to your products which can help you leverage your ad campaign to generate better results. Also, never avoid globally celebrated holidays like Valentine’s Day, Labor Day, Mother’s Day, Father’s Day, and more.
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Target Your Seasonal Peaks
Industries have their ups and downs throughout the year. That means, in one quarter, you’ll worry about meeting all demands, while in another, you’ll look for ways to clear your stock. Usually, all businesses have peak seasons when sales are high. For example, people tend to travel more during winter and summer breaks. Demand for plane tickets increases, causing the prices to go up.
Once you are sure what your peak season is, you should plan your ads and marketing budget accordingly. A perfect marketing campaign during that season will help you beat your competitors.
Conclusion
Running your business isn’t easy. It requires loads of hard work and planning. However, with the help of digital techniques, you can grow and touch hearts while maintaining your shoe-string budget. However, many businesses still fail to capitalize on this opportunity. The killer marketing tips mentioned above are crucial in helping you achieve your sales targets and grow. – These tips are your ticket to success this year!
