Here’s a question: why is local search engine optimization vital for lawyers? Do you know the real answer? Well, this is the focus of this blog post. Hence, you have to spend your time reading this article to know why you need an SEO agency to help you with your optimization efforts, implementation, and campaign.
The research conducted by Martindale-Avvo in 2019 said that 46.5% of legal customers opted to use Google to look for a law office or firm to help them with their legal problems. That being said, it is really important to launch a website and to boost it for top-ranking purposes. Without a website, you cannot compete in today’s business landscape; thereby, your law firm will be left behind. Of course, you do not want this to happen. That is why it is important to look for an agency that will apply and implement local SEO for lawyers. With a proven and tested agency, it can be possible for your office to attract lots of leads.
In the past, it was all about word-of-mouth marketing, referrals from family members and friends, and doing business in physical offices. Attracting customers was dependent mainly on the number of people attracted to a particular law firm. But at present, it is all about doing business on the web. Selling your legal expertise should be done on the Internet. Hence, you have to apply search engine optimization for your website to be crawled and indexed by Google and other search engines. The users of the Internet are your main target market.
It is not enough to just have a website. What does it mean? Your website is the primary requirement. After it is launched, however, the great tasks await. You really need to exert effort to make sure that your site will rank on the top page of Google. Being on the top page does not mean your website is able to attract lots of visitors. The more visitors visit and use your website, the greater your chances of beating your competitors. Hence, it is crucially important to implement surefire SEO techniques. Local SEO for lawyers is what you need to prioritize for the web pages of your site to rank online locally.
Do not forget to list your firm in Google My Business.
Google My Business should be the first thing you have to prioritize. Listing your law firm here is important as far as doing a profitable business is concerned. Of course, you desire to have your law firm listed on Google so that the audience (potential customers) will find your law firm immediately after every search. Google My Business is one of the most important channels through which you can bring your law firm to the top of the competition. Your law firm should have a specific keyword in it. You can create a domain name, like “Success Law Firm,” and this name should be listed on Google for crawling and indexing purposes.
What should be included in your GMB listing and profile? Well, you need to put your business name, address, contact number, and/or contact person, as well as your website. There may be other details you can include in your listing. When your profile is crawled and indexed by Google, it can help your business to have a place in the GMB ranking. When your listing is indexed, it will then be ranked on the top page of Google. Chances are you will have more business opportunities as more people who have legal issues will find your listing. This is the main reason why you are advised here to list your law firm on Google My Business.
Be friendly to mobile phone users.
Your website can play a major role in success or failure. The implication is that you have to see to it that your site follows the rules on mobile friendliness. Your website should be mobile-friendly; this provides you with a great opportunity to attract many potential customers or leads. Take note that lots of people have cellular phones that have access to the Internet these days. They are part of your target market. In fact, you can consider them your main target market. That said, it is necessary that your website is friendly to all mobile phone users.
Building a site that is optimized for mobile users is a great tactic to attract as many leads as possible. Remember that it is important to have an increased number of leads to be converted into sales and revenues. The more leads that are generated, the better the chances of winning the competition. Your website is just one of many law firms that have websites optimized for mobile users. That being said, it is necessary to have a website that is mobile-friendly. Through this method, you can bring your website to success. It means your law firm’s website will be found by users of mobile devices.
Use local keywords for local ranking.
Local search marketing should be considered as one of the main factors for your site to succeed or fail. The bottom line is that you have to use keywords that are relevant to local searches. You can achieve this objective when you have a tool that will provide you with relevant and suitable keywords. Take note that your purpose is to rank your website in the local searches on Google and other search engines. It is through this way that you can have the edge over your competitors. So, make sure that you use local keywords that are easily optimized and ranked. There is one key factor here. Find keywords that have many searches but only have a low competition level.
Using tools for local keywords is advised by experts. Of course, you should depend on the help provided by modern-day software and tools. When researching for keywords, it is really important that they are relevant to the niche of your website. You have a law firm, right? Clearly, your website should use local keywords that are relevant to local searches. Optimizing your website must be based on the local keywords that are used by the users of the Internet. Those people who have legal issues and problems will use Google, and their concerns are manifested in specific phrases. Such phrases (whether short or long) are the keywords that should be provided by the tool you are going to use. Make sure that your website pages do have local keywords for the purpose of ranking.
Conclusion
What should you do today? It is about time for you to look for the right SEO agency to spearhead the local SEO efforts for your law firm. Local SEO for lawyers is a crucial thing. Thus, it has to be applied and implemented only by a legitimate agency. When you hire an agency, you can have the opportunity to win the competition. Why? It is so because they have the tools and resources. Find the right agency today for your law firm website to stand out. Competing is never easy, but it is doable if you have an expert on your side.
Among the top candidates when you find an agency is the dNovo Group. This company has the potential to help you achieve your goals and objectives. By trusting this company, you can have more business opportunities. They are proven and tested to help law firms achieve success. Their expertise has been molded through years of solid experience. They have highly-skilled workers such as SEO specialists, content producers, social media strategists, and so on. Investing in them is a sound decision you can make for your law firm.
