The beauty industry is one of the fastest moving sectors commercially with new trends coming out every season. This summer is no different. Whilst revellers, travellers and vacationers relish a relatively normal world where much-loved events and parties are back on, the beauty industry is keeping up with new looks that make you look amazing whilst also keeping environmental impact to a minimum.
It’s as much about care as it is about beauty
One part of our bodies that often goes unnoticed but needs frequent skincare is the scalp. Whilst many of you have yours covered by glossy manes, the scalp is a hidden portal for maximum wellness. Aromatherapy is having a major moment in this arena, owing to how quickly these essential oils can enter your bloodstream.
In a similar vein, microbiome-friendly products are emerging into the market with a ‘less is more’ approach to skincare. These products have been designed with the upmost care, making way for slow, nurturing products that bypass the damage of excessive exfoliation. The philosophy is taking the industry by storm and has even coined a new phrase, ‘skinimalism’, to outline its considered approach to the delicate balance of our skin.
Science meets beauty
Biotech beaty is also a major player when it comes to sustainable products. All entirely lab-made, they fuse synthetic and natural ingredients to create safer products that can be produced at an industrial scale. Not only do these products address the sustainability issues the industry is facing, they have also been reported to be more effective, making them excellent, all-round beauty products that will be popular with customers across the globe.
Other beauty trends for summer this year include a renewed focus on inclusivity with new make-up lines that suit every skin tone. From sunscreen products to lipstick and everyday cosmetics, experts have expressed how important it is for brands to embrace inclusivity in order to connect with their customers and stay relevant in the modern world.
Braids are also back in fashion, and just in time for festival season too! Twist it, knot it, plait it, this schoolgirl staple isn’t going anywhere anytime soon. Why not play around with colours to make them festival ready? Get yourself some high-quality semi-permanent hair colours so that you can experiment without the fear of any lasting damage.
Make your beauty pop this summer with innovative, quality products. Even if it’s cloudy outside, your beauty regime is bringing plenty of sun.