Out of tens of thousands of entrepreneurs and professional essay writers, only 5% mastered advertising on the Internet. But even fewer people do it effectively.
So is this your crucial advantage for an inexpensive selection among competitors? If these thoughts have not left you for a long time, this is the text! Below are the most effective ways to promote your business on the Internet.
Website
Any advertisement on the Internet should link to your site. And even more precisely, the section of the site that reflects the essence of advertising. For example, your beauty salon’s ad reads, “The best ombre coloring for dark hair in Chicago”. So, by clicking on it, the client should get to the page dedicated specifically to the coloring of ombre with the opportunity to sign up with a discount.
The site should encourage the client to take action. After visiting the site and viewing the material, the client should have a desire to call, order, and sign up for the service. It would help if you gave him this opportunity from any page of your resource around the clock.
The site must be adaptive. It is equally functional when viewed from a computer, tablet or smartphone.
Social Network
It is a crucial business promotion tool. A lot has been written about the benefits of social networks, so let’s classify them:
- Instagram. A great, trendy, new resource. 85% of women are between 20 and 35 years old. It is characterized by emotionality, colourfulness and an emphasis on human life, which is interesting.
- Facebook. A more intellectual resource, an emphasis on discussion, little gloss. The active audience is adults and intelligent people.
- Google+, Pinterest, Twitter, LinkedIn. These networks are not suitable for promoting the service sector. But it is still necessary to post posts there parallel with the leading social networks.
Promotion in social networks is commonly called SMM (Social Media Marketing). To promote your services, you should choose a service that better considers the specifics of your product and market. For example, in the case of promoting a beauty salon, Instagram is best suited.
You can learn SMM basics on your own in the courses and make Instagram posts yourself. Then, copy them to other social networks.
Public events
This method of promotion is suitable for catering establishments and companies providing activities. There are several formats for such events. Among them are a lecture, a seminar, and a master class.
As a rule, announcements about large-scale city events are posted in regional media and large groups on social networks. It is a great chance to capture an audience that may not know anything about you yet.
Cross-marketing
This way of promotion consists of mutual PR. You can exchange ads both on public sites and on personal accounts. Do not wait for suggestions, like you are writing a law essay but write first. You don’t need to partner with everyone. But with companies from related niches whose target audience could potentially become yours.
PR a nail salon in the account of a construction company is stupid. But the Instagram of the fitness club is an excellent platform for mutual advertising.
Aggregator Sites
Aggregator sites are online directories of goods and services of various subjects. Aggregator sites have two goals:
- To collect as much helpful information as possible and provide it to the user in the most structured way.
- Earn money on those beauty salons, hotels and restaurants that want to be guaranteed to be first in the search results on this aggregator site.
You can host such sites for a fee and for free. First, you need to understand whether the client attracted by the paid placement is beneficial to you. To do this, you should request statistics from the aggregator on similar salons (restaurants, hotels) placed for money.
After that, you should understand how much this aggregator will bring you, customers. Then divide the cost of the annual placement by the number of future customers per year. If the price of attracting a client is comparable to your money, then attracting him is unprofitable for you.
With free placement, there is one trick. Since hundreds of companies are hosting for free, the aggregator is forced to rank them. As a rule, this is influenced by the following factors:
- Completeness of information about the company, availability of photos, detailed descriptions, and promotions.
- Availability of reviews and their number.
- The authority of users who have left reviews.
Aggregator sites are an additional source of customers who need your service. You can stand out for free against the background of competitors located there. But it would help if you worked on your ranking factors.
Review Sites
The model of their work is close to aggregators. The main goal is to provide the user with guaranteed honest and unpaid reviews. However, such sites earn money by showing Google ads. Therefore, it is impossible to promote your services on such resources for cash.
The more written reviews a user of these sites has, the more authoritative he is and the higher his rating is appreciated. You need to reach out to a reputable user and offer him to use your service for free. Then write an objective review.
YouTube
YouTube is the third most visited website and the second search engine globally! It is not only a platform for storing videos but also the largest social network owned by Google. You also attract customers from this search network by developing your YouTube channel.
Possession of video processing programs, regularity and activity in posting to the network is the key to success. You also need to understand what to shoot and how to submit these materials. Then hire a videographer-editor, and start making your content.
Content marketing
Content marketing about business in the service sector. It is the regular creation and dissemination of helpful information for your audience. Content marketing should arouse potential customers’ trust and interest in your company.
The main difference between this method is that this information does not carry direct advertising. These materials arouse interest by solving customer problems by disclosing exciting news.
Beneficial information becomes popular, and your audience distributes and actively reads it. Search engines notice this and raise it higher and higher in the results of search queries on these topics. It will give you even more new readers, and therefore new customers.
Final Thoughts
Each has its characteristics. It is essential to prioritize, identify the main points of application of efforts, and make a development plan for each selected area. You can do it on essay-service.net. One thing is for sure. All of these methods will bring customers and will be an excellent alternative to the classic forms of business advertising.
