In many cases, it’s smart to cast as wide of a net as possible for your marketing campaign. After all, the more people see your advertisements, the more people will know about your brand and potentially make a purchase!
Indeed, it’s not always the wisest choice to narrow your marketing efforts to just people among your target audience. Such a strategy can limit your potential customers in the long term. But should you choose to target wide demographics, you need to know what tools to use.
Stadium advertising could be just the marketing solution you need. Let’s take a closer look at stadium advertising, how it works, and why it’s perfect for advertising to a broad market or many demographics at once.
Stadium Advertising Explained
In a nutshell, stadium advertising means displaying advertising content on stadium furniture, walls, or billboards. Imagine going to a ball game in your local city. You look down at the field and immediately see a bunch of advertisements ringing the playing space. There are also probably a few advertisements above the players. That’s stadium advertising.
However, stadium advertising can also include rotating advertisements on electrical billboards. In either case, stadium advertising:
- Shows your ads to people at the game
- Shows your ads to any people watching the game if the event in question is televised
Although many people associate stadium advertising with ball games like baseball or soccer, stadiums are also frequently used for concerts and other entertainment events. Therefore, stadium advertising can allow you to target demographics within both groups of event attendees.
Why Use Stadium Advertising?
There are lots of reasons why you might consider using stadium advertising for your upcoming marketing campaign.
Lots of Demographics
For starters, stadium advertising lets you target wide demographics or many different groups of people simultaneously.
Take the above example of a baseball stadium. If you place advertisements for your brand in such a stadium, people who attend baseball games during baseball season will see those ads. But that’s not all who will see those marketing pieces.
People who visit the same stadium for an upcoming concert, comedy event, band competition, or any other entertainment event will also see the same advertisements. In fact, you can strategically choose which stadiums to advertise within based on how many different events are held in each stadium every year or season.
In this way, you can advertise to:
- Your target audience members (i.e., the people that marketing research has shown to be most likely to make purchases from your brand)
- People outside your target audience members, such as the general public
The second group of people should be marketed to because it allows your brand awareness to grow. The more average people know about your brand, the more popular and profitable your company may become over time.
Tons of Reach
The second big benefit of stadium advertising is increased reach. Simply put, stadium advertisements have the capability to reach many different people since they are advertised whenever an event is held for the event’s entire duration.
In contrast, TV commercials are only played once a few times per hour, if that. This limits how many people can see the advertisement in question. Even Internet advertisements are only shown to people who visit certain websites or who input certain keywords in Google.
Stadium advertisements are usually static. They’ll stick around as long as you are willing to pay for the space. This increased reach, again, can increase your brand awareness and the general public’s knowledge of your company: two important elements, especially for growing companies.
Lastly, stadium advertising can be cost-effective, though it can also be expensive depending on where you decide to place your ads.
Stadium advertising costs are influenced by factors such as:
- The kind of stadium you choose to advertise within. More popular stadiums, like the Red Sox Stadium in Boston, charge higher prices for advertisements compared to stadiums in smaller cities or less trafficked areas
- How many advertisements you want to use
- How long the ads are left. Generally, longer campaigns are usually much more expensive than short-term campaigns
That all said, stadium advertising can often be cost-effective since you can pay for a moderate-term campaign and get thousands of eyeballs in front of your ads. If you plan your campaign properly, stadium advertising could give you a lot of bang for your marketing buck.
Are Stadium Ads Right for Your Brand?
That depends on your brand, your marketing goals, and other factors. For many companies, stadium advertising is an excellent way to bring customers from the general public and to broaden brand awareness in a cost-effective manner.
For the best results, research different stadiums carefully before placing advertising orders. The right stadium ads in the right places at the right time could do wonders for your marketing results!