Coffee. It’s the most ubiquitous, aromatic, and delicious breakfast drink around. People love it and have a tendency to drink an egregiously massive amount of the stuff every year. America’s favorite liquid stimulant is the ideal vehicle for promotional opportunities, too. From coffee mugs tp branded beans, and even various coffee accessories, America’s love affair with the beverage can lead to significant marketing opportunities for any brand. Whether you’ve used coffee mugs before as a promotional item or are just getting started with it, here is a quick guide to using customized mugs for better marketing initiatives. Check it out below.
Order In Bulk
Buying your mugs in bulk is good for the customer (by providing variety) and good for your budget (by being less costly due to volume discount). Bulk ordering is the best way to save money when you’re selling or giving away promotional coffee mugs. With a low cost for each mug already a major part of the deal, it only makes sense to try to maximize your value when it comes down to actually buying the mugs. Most manufacturers will give you a discount for ordering in bulk, ultimately saving you money on your marketing budget. When making a large mug purchase, you can can order more mugs than you need so you can use the excess mugs as cool giveaway items. Customers love that sort of thing. Mugs are a great marketing tool for increasing brand awareness, too, so make sure you get enough and make the most out of your bulk purchase.
Choose Different Sizes
You’ve probably heard the old saying that variety is the spice of life. When it comes to coffee cups and mugs, variety is definitely something that separates them from other promotional items. Different mugs come in different sizes and are suited to different beverages. For instance, a smaller cup can be great for your morning brew—particularly if you don’t drink too many cups in the morning—while a larger cup can be perfect for getting a little more coffee or putting cream in your beverage. Custom coffee mugs can come with lids, spoons come and other accessories that give them a practical edge over other types of drinkware. When customers purchase a mug, they should have the option of a few different sizes. It’s just common sense. Make sure that the mugs are constructed from quality materials like ceramic or stainless steel and offer them in different styles. Some coffee mugs have wider mouths while others are your more traditional mug with a handle. Whatever you decide to offer, give your customer some variety to make the most out of your promotional opportunities. Statistically speaking, no one wants to drink too little or too much coffee, so having different sizes available is a great service to customers all around.
Customize The Logo
Customizing your mugs is a good way to get your branding message out into the world. It’s also a good way to show off your business’ personality and engage with customers in a fun manner. Offering custom logo coffee mugs is a fantastic method of doing this. Have some fun customizing your coffee cups to include your logo, various artwork patterns, and business information. That way you’re giving your customers a unique item that reminds them of you every time they use it. You can explore with exclusives and one time designs too. That way you can take advantage of the collector’s market that happens around promo items sometimes. Regardless of what you decide to put on your mugs, using the right information and customizing it in a way that’s conducive to promoting your organization will go a long way toward building up positive customer relationships now and into the future.
Use Them For Trade Shows
With the COVID-19 pandemic finally winding down a bit, the opportunity to attend trade shows is coming back. Consider handing out some promotional coffee mugs in gift bags or as part of the swag at your company booth. Trade shows offer a good opportunity to generate buzz in your business at any level of its existence. Whether you’re an established brand or just getting off the ground, you can leverage other cool items to start building a customer base now. Coffee mugs aren’t the only items that work for this, but they are one of the most ideal because they’re a universal item. Consider handing them out alongside reusable bags, pens, and keychains to show your customers that your going to be a hot business to look out for in the future.
Sell Them To Customers
Some companies make quite a lucrative business out of selling coffee mugs. Generating some brand awareness can be as simple as selling some coffee mugs. There are many reasons why selling them makes for a decent business opportunity. Remember how inexpensive buying mugs in bulk can be? Well, you can use that to your advantage and charge a slightly higher sale price for your mugs. Then, you can run sales promotions that encourage customers to buy more than one mug at a time. That’s a good way to get more mugs to fly off shelves and help pad your profits a bit. Finally, you can get customers interested in custom coffee mugs by emphasizing the unique design possibilities that they offer, especially when you customize them appropriately. Mugs can help bring in a lot of different types of customers, create a special relationship with them, and, if you sell coffee as well, can help become a beacon of loyalty for your customer base.