Optimizing your website for search engines is not merely about selecting the right keywords and getting the architecture right. SEO also involves the organic process of building reliable, high-quality backlinks that help your website gain authority on a subject (your industry).
Backlinks follow the concept of “vote of confidence”: when other websites refer to your content on their own real estate, search engines view your content as high quality and give it a higher ranking. This is what a professional link building services company capitalizes on – steadily building linkable content on your website and networking with other niche professionals to build a backlink network.
Web 2.0 backlinks are links that direct to your website from sources of high domain authority, meaning that these backlinks can give you a better SERP ranking. Let’s see how these backlinks can help your website.
What are Web 2.0 Backlinks?
Web 2.0 is the ongoing version of the internet; like an online platform that allows users to create websites with custom URLs. Platforms like Facebook and WordPress are Web 2.0 implements that anyone can use to share content, build an online network or community and post content with links to their website on them. This is where Web 2.0 backlinking hails from; large publisher (like Ezine articles) sources on Web 2.0 are considered good referrers by search engines, and the backlinks going to your website from here help boost your ranking exponentially.
Domain Authority and Page Authority are two backlinking metrics that directly impact how your website is ranked on search results pages. For websites running on Web 2.0 (like WordPress or Blogger.com), the DA and PA scores are natively high; backlinks redirecting to your website from here, thus, are highly effective.
Just a few years ago, to generate traffic and improve website ranking, website owners would spin content and load it up with Web 2.0 backlinks. While it did trick the search engines for a while (and gave these websites good ranking), it does not work anymore.
The search engine algorithms are more polished today and focus on high-quality, structured content with relevant information to user queries. To generate Web 2.0 backlinks for your website, therefore, you would need to publish crisp, well-made content with relevant, tiered links that redirect to your own website.
The best part is that Web 2.0 submission websites allow user interaction – with the post and amongst each other – which helps build a stronger network over time. This is even better for backlinking.
Interesting fact: 59% of the SEO professionals surveyed in this report believe that backlinking would grow to be more significant for SEO in the near future.
What are the Benefits of Web 2.0 Links
Web 2.0 backlinks carry good domain authority and page authority with them. The greater number of such sites that link back to yours, the better. Here are a few benefits of Web 2.0 backlinks.
Web 2.0 backlinks are safe.
Contrary to many prevalent black-hat SEO practices in rampant use today, Web 2.0 backlinks are high-quality and organic. Though they take time to build, Web 2.0 backlinks are solid referrers that search engines attribute high rankings to. Since these backlinks always adhere to the rules of search engines, they are never penalized; when linking back to your website, the dofollow attribute lets search engines transfer DA and improve the ranking of your website.
Avoiding blacklisting and penalties from search engines should be the first priority on every SEO task list – Web 2.0 backlinks help you assure that.
Web 2.0 backlinks are cost-effective because you can generate them for free. Buying backlinks may not be the best method to use for improving search engine rankings. One, they require you to pay – something that can be avoided with Web 2.0 backlinks. Two, they are extremely risky. Purchasing backlinks can get you penalized.
Furthermore, if you consistently put efforts into building a good Web 2.0 backlinks base, your website will enjoy a sustained higher position in search engine rankings. With black-hat SEO practices, while the results would be instantly gratifying, they wouldn’t last, and the risks would be too great to continue.
The greatest advantage of Web 2.0 backlinks is that you can link back to your website as many times as you wish. Consider these possibilities:
- Select one Web 2.0 publisher, and submit different pieces of content, each with a backlink in it. You can create 10 or 100 blogs or articles, all carrying one link back to your website
Pro Tip: To generate 77.2% more referring domains for your content, write articles that are over 3000 words.
- You can submit content to different Web 2.0 publishers with your backlink inserted – you will have simultaneously created that many backlinks
These methods are organic and help you get good traffic back to your website.
Pro Tip: Blog posts that answer a “What” or a “Why” typically get more backlinks (25.8% higher) as compared to How-to articles and other formats.
Web 2.0 is today’s internet – a huge platform of user-generated content about various topics. Securing backlinks on Web 2.0 websites directly establishes the authority and relevance of a webpage with respect to user query, and search engines view that website as credible enough to rank higher. Web 2.0 backlinking thus makes for a solid SEO strategy.